"With Bill McGowan’s book in front of you, your days of thinking “I wish I had said that” will be behind you. His peerless advice offers readers a real chance to be heard and to succeed. "

− Sheryl Sandberg, Chief Operating Officer, Facebook

"Success depends on having a great game plan. In Pitch Perfect, Bill McGowan provides just that - winning strategies for how to improve your communication skills, especially in life’s red-zone situations. "

− Eli Manning, Quarterback, New York Giants

"Bill McGowan proves in Pitch Perfect what his clients already know - he is the premiere communications coach in business today. His insightful advice and strategies work. "

− Thomas Keller, The French Laundry

"I’ve had the honor and pleasure of studying with Bill McGowan. In person, he is engaging, practical, patient and highly effective. To my surprise, Bill has captured the indefinable human essence of his teaching on the written page. You are assured of learning more than you can imagine while enjoying Pitch Perfect."

− Wynton Marsalis, Managing and Artistic Director, Jazz @ Lincoln Center

"In Pitch Perfect, Bill McGowan has identified a fresh and simple way for us to rethink how we communicate. His innovative strategies work not just in our professional lives, but in everyday life as well. That's why he’s an excellent teacher and why I always enjoy working with him."

− Daniel Ek, Chief Executive Officer, Spotify

"In today’s world of micro messages and fleeting attention spans, connecting with your audience is more important than ever. Bill McGowan’s Pitch Perfect provides valuable and proven strategies for anyone looking to communicate effectively."

− Denise Morrison, President and Chief Executive Officer, Campbell Soup Company


We all experience Pitch Perfect moments every day of our lives, high-stakes situations where it is critical to know the right thing to say, and how to say it. How we act in these decisive moments can be game-changers when it comes to nailing or tanking a job interview, dazzling or disappointing the boss, inspiring or alienating your children’s teachers, or charming or antagonizing future in-laws.

Renowned media coach Bill McGowan, who has trained everyone from CEOs to celebrities to everyday job seekers, has the solution for all these situations. He shares the secrets to always communicating effectively and successfully in Pitch Perfect: How to Say It Right the First Time, Every Time.


Bill’s innovative philosophy centers around Seven Principles of Persuasion, simple yet powerful guidelines for tackling a wide variety of personal and professional scenarios and handling the most frequent communications issues you will encounter.
Bill McGowan developed these seven principles during his broadcast career and fine-tuned them in his 4,000 coaching sessions—they are as easy to master as they are to implement. So whether you’re giving a TED talk, a best man toast or having an impromptu chat with your boss, Pitch Perfect will ensure that your message resounds clearly and memorably.

Immensely helpful for navigating everyday life, too, Bill’s techniques have many practical applications, such as:

  • Asking for raises or promotions
  • Perfecting the art of the apology
  • Escaping gracefully from the most boring person at a cocktail party, or any conversation you wish to cut short
  • Steering conversation in the direction you choose without leaving others feeling like you’ve hijacked the discussion
  • Banishing “um,” “like” and other meaningless fillers from your vocabulary; if in doubt about your next words, take a pause